Lexus released a unique and provocative advertising project to introduce their new hot car, the 2013 Lexus GS, which featured the lovely Sports Illustrated model, Tori Praver. Tori, originally from Maui, has modeled with SI since 2007 and has appeared on numerous fashion magazines throughout her career. The Lexus project, named “The Tori 500,” included photographing Tori, tracing her body, and building a race track based off her unique shape. The project was a test to see if the new Lexus GS has what it takes to handle Tori’s hot curves.
The Tori 500 Video
Watch Scott Pruett and Tori take on her curves with the Lexus GS.
Tori 500 & Supermodeled iPhone Apps
Lexus isn’t done yet, they also offer two iPhone apps. The Tori 500, the Lexus GS test drive iPhone app allows users a first hand experience at taking on Tori’s curves. The Supermodeled app allows you to virtually place Tori in any photo on your iPhone. For more information, check out The Tori 500 official site.